How big is your sandbox? The sandbox is the playing field on which the organization plays.
You define the playing field in three areas:
- Your target audience: which organizations do you serve or want to serve? These can be customers (‘end users’) but also distributors and resellers.
- Geography: where are these organisations located? In Gelderland, the Netherlands, Benelux, Europe, worldwide?
- Your products/services: what do you offer?
Examples of sandboxes include:
- organizations with more than 10 employees in the construction and installation industry in the Netherlands for CRM solutions
- SME organisations in the Netherlands for leadership training
- high-net-worth individuals in Europe for designs by an architectural firm
- thirsty consumers worldwide with a soft drink
It goes without saying that describing your playing field well and precisely is efficient.